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OCA Ventures

Market Researcher - Latin America



Sales & Business Development
Colombia · Remote
Posted on Tuesday, May 28, 2024


Placer.ai is a high-growth, big data pre-IPO tech company led by seasoned executives and repeat entrepreneurs who are building the world's first "Google Analytics for the physical world.Placer.ai’s platform provides instant visibility into any property in the U.S., presenting accurate details about visitation patterns and demographic breakdowns of visitors. Placer.ai’s customers can see where visitors have been before, where they go afterwards, where they typically go for sports, entertainment, groceries, etc., and what their interests are. Placer.ai's A.I.-based SaaS platform replaces archaic solutions such as manual surveys, installed cameras and other people-counting systems, creating a blue ocean market of more than $100B.

Placer.ai has grown 2x year-over-year for the past 2 years, counting more than 4,000+ paying customers across a range of industries, including 2 of the world’s top-10 retailers, 2 of the top-10 CPG firms worldwide, a world’s top hospitality firm, 2 of the world’s top-10 commercial real estate (CRE) firms and 2 of the world’s top multinational asset managers and hedge funds. Placer.ai has just raised $100M for Unicorn ($1B+) valuation in Series C funding.


We are looking for an enthusiastic, detail oriented, and curious individual to help us research new market opportunities for Placer.ai. You will be a part of the Growth and Sales Strategy Team, helping us prioritize which markets can benefit from Placer’s offerings to continue our impressive revenue growth.

A successful Market Research Analyst candidate will be extremely fluent in English, detail-oriented, and comfortable with tools such as Microsoft Excel and Zoominfo. They should enjoy the hunt for information and leveraging logic to make assessments. Should a candidate show aptitude for analysis or project scoping, there are also opportunities to expand the day to day to include that type of work.

You will be working both autonomously and collaborating with other research analysts in order to achieve your goals.


  • Create target lists containing possible sales leads for each market segment
  • Evaluate which companies would constitute ideal customers
  • Analyze company structures to identify potential sales opportunities
  • Research the size & characteristics of new market segments using multiple sources of information, including market reports and industry news


  • Excellent English (written & spoken) – Native English fluency is a plus
  • 2 years minimum of work experience – start up experience is a plus but not required
  • Extremely organized - the role will require you to multitask on various work streams and collaborate with other teammates
  • Excellent communication and interpersonal skills - we are a fully remote team, which makes communication especially critical
  • Technical - experience in Salesforce or willingness to learn
  • Experience in Google Sheets and/or Excel is required – you will often be working with large amounts of information organized in tables
  • Curious & fast learner – you will research and understand different markets and how they would benefit from Placer.ai
  • Detail oriented - you will diligently create and review target lists of potential customers and share those with other teams at Placer.ai


  • Experience with Salesforce or similar CRM applications is a plus
  • Experience with Zoominfo or similar applications is a plus
  • Experience in technology-based companies is a plus
  • Experience working in a sales or sales-strategy organization is a plus
  • Management experience is a plus


  • Join a rocketship! We are pioneers of a new market that we are creating
  • Take a central and critical role at Placer.ai
  • Work with, and learn from, top-notch talent
  • Competitive salary
  • Fully remote


Placer.ai is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.