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OCA Ventures

Senior Product Manager- Growth Team



Product, Sales & Business Development
Ramat Gan, Israel
Posted on Monday, October 3, 2022


Placer.ai is a fast-growing big data startup led by seasoned executives and repeat entrepreneurs who are building the world's first "Google Analytics for the physical world." Placer.ai’s platform provides instant visibility into any property in the U.S., presenting accurate details about visitation patterns and demographic breakdowns of visitors. Placer.ai’s customers can see where visitors have been before, where they go afterwards, where they typically go for sports, entertainment, groceries, etc., and what their interests are. Placer.ai's A.I.-based SaaS platform replaces archaic solutions such as manual surveys, installed cameras and other people-counting systems, creating a blue ocean market of more than $100B.

Placer.ai has grown 3x year-over-year for the past 3 years, counting more than 2,200 paying customers across a range of industries, including 2 of the world’s top-10 retailers, 2 of the top-10 CPG firms worldwide, a world’s top hospitality firm, 2 of the world’s top-10 commercial real estate (CRE) firms and 2 of the world’s top multinational asset managers and hedge funds. Placer.ai has just raised $100M for Unicorn ($1B+) valuation in Series C funding.


Placer is looking for an outstanding Product Manager to join its Growth team, and help Placer get its revolutionary products into new audiences. Placer’s Growth team is working closely with both Product and Marketing teams, looking for innovative ways to broaden the product’s reach, and accelerate the lead generation process. As a Growth Product Manager you will work on analytically optimizing our existing user acquisition channels, while creatively looking for new ones


  • Own the company’s lead-gen products and their roadmap
  • Conduct rapid experimentation for improving conversions and funnels
  • Work with Placer business leaders and Marketing, interview customers and prospects, develop a clear understanding of customers use cases and personas
  • Work with Product Analysts, Data Scientists and Engineering in building MVPs, validating the technical feasibility and the market need.
  • Produce PRDs and mockups for new growth oriented experiences
  • Effectively manage trade-offs between cost/schedule versus business benefit
  • Build and maintain a product backlog of projects with top of the funnel impact
  • Pitch new product ideas to management, be able to build a product thesis and defend it. Evangelize and promote new products internally to the rest of the product and engineering organization after the MVP has been validated


  • 4+ years of experience as a product manager in an analytical, data-driven environment
  • 2+ years experience in AB testing and funnel optimizations
  • Thrives in a startup environment and 0 to 1 initiatives
  • Excellent communication skills
  • Highly analytical background and proven attention to detail.
  • Innovative, entrepreneurial, ability to multitask.
  • Strong understanding of customer needs and the ability to translate them into a technical solution
  • Effective written and verbal communication skills in English.


  • Experience in growth driving partnerships
  • Experience in marketing automation
  • Experience in driving conversions in a freemium product
  • Experience in SEO
  • Experience working on Data-Driven B2B SaaS products
  • Computer Science or equivalent technical background


  • Join a rocketship! We are pioneers of a new market that we are creating
  • Take a central and critical role at Placer.ai
  • Work with, and learn from, top-notch talent
  • Competitive salary
  • Excellent benefits
  • Hybrid work model


Placer.ai is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.

Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.