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OCA Ventures

Product Manager - Digital Advertisement

Automated Insights

Automated Insights

United States
Posted on Friday, March 8, 2024

Job Description


Stats Perform is the market leader in sports tech. We provide the most trusted sports data to some of the world's biggest organizations, across sports, media, and broadcasting.

Through the latest AI technologies and machine learning, we combine decades' worth of data with the latest in-game happenings. We then offer coaches, teams, professional bodies, and media channels around the world, access to the very best data, content, and insights. In turn, improving how sports fans interact with their favourite sports teams and competitions.

How do they use it?

  • Media outlets add a little magic to their coverage with our stats and graphics packages.
  • Sportsbooks can offer better predictions and more accurate odds.
  • The world's top coaches are known to use our data to make critical team decisions.
  • Sports commentators can engage with fans on a deeper level, using our stories and insights.

Anywhere you find sport, Stats Perform is there. However, data and tech are only half of the package. We need great people to fuel the engine.

We succeeded thanks to a team of amazing people. They spend their days collecting, analyzing, and interpreting data from a wide range of live sporting events. If you combine this real-time data with our 40-year-old archives, elite journalists, camera operators, copywriters, the latest in AI wizardry, and a host of 'behind the scenes' support staff, you've got all the ingredients to make it a magical experience!

Our teams of technical experts specialize in harnessing live sporting data, using advanced cloud technologies, Java, JavaScript and Python. It is these tech teams that enable us to extract patterns through AI and Machine Learning and deliver our insights via APIs. In short, they turn complex data into magical experiences with cutting-edge technology.

We are seeking a Senior Product Manager who will play a pivotal role in two significant areas for Stats Perform. First, you will support our sales efforts in expanding our media products in the USA by providing the sales team with the necessary tools, information, and content to sell more effectively. You will be actively involved directly presenting to clients.

Secondly, you will be responsible for the digital advertising growth within the product team. This will involve identifying and developing key third-party partnerships to enhance and expand our product offerings in the Digital Out-of-Home (DOOH) market, utilizing our premium sports data across all sports. You will collaborate closely with the tech, design, sales, and marketing teams to ensure product features are in line with customer needs and market trends. Your drive for success, forward-looking attitude, and 'get stuff done' approach will be crucial for success in this role.


  • Develop and execute sales enablement strategies that equip our media sales team in the USA with the necessary tools, resources, and knowledge to effectively market and sell our media products.
  • Take ownership and become the subject matter expert in digital advertising within the product team
  • Lead the creation and implementation of our global Digital Out-of-Home (DOOH) strategy, leveraging premium sports data and content across all sports.
  • Work closely with the tech, design, sales, and marketing teams to ensure our DOOH and media product features align with evolving customer needs and market trends.
  • Conduct in-depth training sessions and workshops for the sales team, enhancing their product knowledge and presentation skills for direct client engagements.
  • Craft compelling sales materials and product documentation that articulate the value proposition and competitive advantages of our media products.
  • Monitor and analyse sales performance and market feedback to identify trends, opportunities for growth, and areas for improvement within our product line.
  • Foster strong, collaborative relationships with external partners and stakeholders to enhance product visibility and adoption in the market.
  • Continuously evaluate the effectiveness of sales enablement tools and strategies, making data-driven decisions to refine and optimize our approach to market.

Required Qualifications:

  • Strong expertise in sales enablement strategies and tools, with a proven ability to empower sales teams
  • Great presentation skills
  • Deep understanding of Digital Advertisement and especially Digital Out-of-Home (DOOH) advertising, including key players, software, market, content creation, distribution strategies, and market trends.
  • Demonstrated experience in leveraging sports data and data feeds to develop compelling media products and advertisements.
  • Good knowledge of the product development lifecycle
  • Ability to manage cross-functional projects and collaborate effectively with tech, design, sales, and marketing teams to deliver cohesive product solutions.
  • Strong communication skills, with the ability to develop clear, persuasive sales materials and conduct impactful product presentations to clients and internal teams.
  • Analytical mindset with the capability to define, track, and interpret key performance indicators (KPIs) for sales enablement and DOOH initiatives, driving continuous improvement and alignment with business objectives.

Desired Qualifications:

  • Background in digital marketing strategies, especially in content creation and distribution for out-of-home media.
  • Knowledge of current trends and technologies in the digital out-of-home advertising market.
  • Great sports knowledge across Soccer, Basketball, Football, Rugby, Cricket, Baseball

Why work at Stats Perform?

We love sports, but we love diverse thinking more!

We know that diversity brings creativity, so we invite people from all backgrounds to join us. At Stats Perform you can make a difference, by using your skills and experience every day, you'll feel valued and respected for your contribution.

We take care of our colleagues

We like happy and healthy colleagues. You will benefit from things like Mental Health Days Off, ‘No Meeting Fridays,’ and flexible working schedules.

We pull together to build a better workplace and world for all.

We encourage employees to take part in charitable activities, utilize their 2 days of Volunteering Time Off, support our environmental efforts, and be actively involved in Employee Resource Groups.

Diversity, Equity, and Inclusion at Stats Perform

By joining Stats Perform, you'll be part of a team that celebrates diversity. A team that is dedicated to creating an inclusive atmosphere where everyone feels valued and welcome. All employees are collectively responsible for developing and maintaining an inclusive environment. That is why our Diversity, Equity, and Inclusion goals underpin our core values.

With increased diversity comes increased innovation and creativity. Ensuring we're best placed to serve our clients and communities. Stats Perform is committed to seeking diversity, equity, and inclusion in all we do.