THE COMPANY

Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers a competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.

Since 2007, Archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.

THE ROLE

The Senior Performance Marketing Manager leads the strategy and implementation of digital marketing across all channels for some of the largest and highest visibility partnerships, as well as leading strategic communication with clients and internal stakeholders. This role reports directly to the Manager/Director of Digital Marketing.

THE RESPONSIBILITIES

• Ability to drive client communication and strategy discussions with limited support needed from senior management
• Support training junior performance marketing managers
• Consistently innovate and implement new marketing strategies and opportunities beyond core search and display/social efforts
• Actively involved in cross-department collaboration efforts

LEADERSHIP/MANAGEMENT RESPONSABILITIES

• Provide support and problem-solving assistance to junior performance marketing managers
• Directly manages digital marketing campaigns across paid search, paid social and display channel

THE REQUIREMENTS & SKILLS

• Bachelor’s degree or equivalent work experience in digital marketing
• 4+ years of SEM experience
• 4+ years of social marketing experience
• Strong time and project management skills
• High level of interest and/or experience with data mining and analytics
• Familiarity with education industry specific trends and general marketing best practices
• Experience managing and developing cross-channel strategies between paid search, paid social organic and display campaigns
• Comprehensive knowledge and experience with digital marketing platforms such as:
  • Google Ads Editor,
  • Microsoft Ads,
  • Facebook Ads Manager,
  • Google Analytics,
  • Google Tag Manager,
• Thorough knowledge and experience with general office software such as
  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint

PREFERRED QUALIFICATIONS

• 5 + years of relevant digital marketing experience
• Google AdWords Certified
• Past experience working with a bid management tool such as Marin, Search Force, DoubleClick, etc.
• A/B testing experience
• High verbal and written communication skills
• Experience leading and motivating teams

WORKING CONDITIONS

• Some travel (2-3 times per year) may be required

THE BENEFITS

At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll enjoy as an Archer team member.

• Invest in your future: 401k plans and a full contribution match up to 4%.
• Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
• Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
• Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.

Visit archeredu.com to learn more.