THE COMPANY

Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers a competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.

Since 2007, Archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.

THE ROLE

The Marketing & Sales Enablement Manager is responsible for being the bridge between marketing strategy and sales execution.

This role plays a key role in Archer’s growth strategy by aligning marketing insights, content, and narrative with sales activity. This role ensures Sales has strong assets, automated workflows, and a content-informed strategy that drives growth. This role shapes how Archer shows up at conferences, in proposals, and in campaign touchpoints.

The position reports to the Director of Corporate Marketing and plays a critical role in supporting Archer’s market position and narrative through high-quality content and experiences.

THE RESPONSIBILITIES

Content & Market Research:

• Develop briefs for thought leadership, HEMJ articles, and conference content based on partnerships, internal insights and market trends.
• Partner with Sales and Marketing to ensure content strategy is carried throughout the partner journey, including list management, audience segmentation, etc.
• Collaborate with Design & Content teams to repurpose assets across multiple formats, (ex: decks, one pager, email campaigns, and paid efforts)

Brand Experience:

• Partner with Sales and Marketing to shape conference messaging, calls to action, and follow-up content.
• Research and manage conference schedules, including dates, costs, exhibit deadlines, and proposals.
• Develop frameworks for branded experiences: booth layout and design, exhibitor messaging, and post-conference experiences.
• Coordinate logistics for booth materials, shipping, registration, and setup.
• Collaborate with Sales to enhance conference experiences with networking events, branded materials, and prospecting activities.

Sales Enablement:

• Support proposal writing for RFPs by coordinating completion plans, initial drafts, and document submissions.
• Maintain and evolve sales templates, including the RFP Master Template and sales decks, collaborating with subject matter experts, corporate marketing, and design teams.
• Translate sales team feedback into content, design requests, or updates.
• Develop a quarterly audit process for Sales email content and campaign performance.
• Design, implement, and manage prospecting and lead nurturing workflows in HubSpot.
• Lead internal trainings on how to use assets, stories, and automation tools

Project Management:

• Support the processes that integrate sales, marketing, and partnership feedback (ex: retros, campaign recaps, conference debriefs)
• Manage creative tasks, resources, and timelines for sales and marketing enablement activities, including workshops, design projects, etc.

THE REQUIREMENTS & SKILLS

• General knowledge of marketing, event planning, and sales support processes.
• Proficiency in project management tools (e.g., Asana, Google Drive).
• Strong written and verbal communication skills.
• Attention to detail, ability to manage multiple projects simultaneously, and meet deadlines.
• Proficiency with digital platforms (WordPress, HubSpot, LinkedIn).
• Ability to collaborate effectively across teams and with external partners.
• Leads and owns sales and marketing operational processes.
• Ability to manage expectations across teams.
• This role serves on the Sales Operations taskforce and related improvement teams

EDUCATION & EXPERIENCE

• Bachelor’s degree in a related field.
• At least two years of experience in marketing, sales support, event coordination, or project management.

WORKING CONDITIONS

• Remote work with occasional in-person travel for events (approximately 5–10% of time).
• Typical physical demands of office work (sitting, typing, light lifting of up to 20 pounds).
• Must be able to work flexible hours to meet deadlines during busy periods (e.g., pre-conference, RFP deadlines).

THE BENEFITS

At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll enjoy as an Archer team member.

• Invest in your future: 401k plans and a full contribution match up to 4%.
• Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
• Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
• Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.

Visit archeredu.com to learn more.