SEO Specialist I
Archer Education
ABOUT US
Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. So if you’re looking for a meaningful career where you’ll have the freedom, flexibility, and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers a competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.
Since 2007, Archer has developed a reputation as innovative, dependable, and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable, and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.
THE ROLE
As the SEO Specialist I, you will be responsible for implementing and executing strategies to improve the search engine rankings of our partner and company websites. You will work closely with the Inbound/SEO team to identify target keywords, analyze website traffic and user behavior, and track the effectiveness of our SEO efforts. This individual understands the importance of on-page optimization and holistic SEO strategy. They are forward-thinking, follow industry leaders, and are always looking to test new ideas. This individual has experience performing deep keyword research that drives qualified traffic. Most importantly, they believe in the core values that drive Archer’s day-to-day operations. They will lead tasks of conducting keyword research, monitoring website traffic, performing link building outreach, and developing improvement strategies to ensure the best possible user experience. They will also assist in content creation and offer suggestions based on data insights. While keeping up to date with new trends and best SEO practices.
This is a full-time remote role.
THE RESPONSIBILITIES
- Conducting keyword research to identify target phrases and terms that will drive traffic to our website
- Analyzing and optimizing website content and structure to improve search engine rankings
- Ongoing optimization efforts to meet campaign objectives, including the execution of SEO audits and ongoing technical issues, keyword research, metadata development, on-page optimization, interlinking strategies, and other on-page recommendations
- Account management and client communications around account performance, SEO strategy, execution, and organic search knowledge.
- Serve as SEO Lead for client strategy, which includes developing a quarterly strategy, leading client calls, and driving execution for all SEO efforts.
- Working with the content team and other subject matter experts as necessary to provide best practice optimizations for SEO-driven content deliverables, including but not limited to comprehensive guides, shareable assets, core pages, blogs (new and refreshed), etc.
- Collaborating with the off-page team to develop and implement link building campaigns to improve the authority and credibility of our website
- Monitoring and analyzing industry trends and best practices to stay up-to-date on the latest SEO strategies and techniques
- Identify, recommend and implement on-page website Search Engine Optimization
- Assist Senior SEO Analyst & Director of SEO on additional accounts as background support to learn and develop SEO leadership skills.
- Identify opportunities to develop tests to support conversion rate optimization efforts
- Leads freelance resources to balance overflow production work
- Works with the content strategist and creative team to drive SEO strategy
THE REQUIREMENTS
- General marketing strategy and how SEO intersects with other channels
- SEO channel strategy and best practices
- Thorough knowledge of SEO departmental products and services ranging from technical SEO, content strategy, link building, on-page optimization, etc.
- High school diploma or equivalent.
- 2+ years of related experience
- Certifications: Google Analytics Certified, LinkedIn Preferred Skills Badge for SEO
THE BENEFITS
At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll receive as an Archer team member.
- Invest in your future: 401k plans and a full contribution match up to 4%.
- Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
- Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
- Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US.
OUR COMMITMENT TO DEI
Archer recognizes and values the contribution of people with differences in capabilities, experience, and perspectives. Diversity encompasses gender, age, experience, education, ethnicity, religious and cultural backgrounds, and other dimensions such as lifestyle and family responsibilities.
At Archer, we are committed to:
- A workplace which is free from discrimination, harassment, and bullying
- Treating employees, vendors, and clients fairly and with mutual respect
- A workplace culture that is inclusive and embraces individual differences
- Equal employment opportunities based on ability, performance, and potential
Archer Education is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Archer Education makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Visit archeredu.com to learn more.